The EHF and Josera

The EHF and German pet food brand, Josera, signed a sponsorship agreement ahead of the Men’s EHF EURO 2024.

The deal was brokered by the federation’s exclusive media and marketing partner for EHF EURO events, Infront Sports & Media.

The cooperation provided worldwide exposure through Josera’s logo appearing on the sleeve advertising of every player and on the venues’ LED boards at every Men’s EHF EURO 2024 match.

Josera reached handball fans through digital activations on the EHF’s owned and operated channels, and their products were promoted to match-going fans through promotion stands, half-time activities and giving away food samples to pet owners.

The company offered a competition to win tickets for selected Men’s EHF EURO 2024 matches, and at matches involving Germany, Josera’s mascot “Seppl” was present to cheer alongside the fans.